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    <loc>https://sashapollatsek.com/portfolio/artem-a5pgp</loc>
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    <lastmod>2021-05-17</lastmod>
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      <image:title>Portfolio - Ok but…where are the dogs?</image:title>
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      <image:title>Portfolio - Ok but…where are the dogs? - Make it stand out</image:title>
      <image:caption>Westside German Shepherd Rescue’s Current Landing Page</image:caption>
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  <url>
    <loc>https://sashapollatsek.com/portfolio/marta-f9mcx</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2019-08-22</lastmod>
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      <image:title>Portfolio - Case Study: Marta</image:title>
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  <url>
    <loc>https://sashapollatsek.com/portfolio/circle-sl726</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-22</lastmod>
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      <image:title>Portfolio - Case Study: Circle</image:title>
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    <loc>https://sashapollatsek.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2025-11-03</lastmod>
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  <url>
    <loc>https://sashapollatsek.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-10</lastmod>
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  <url>
    <loc>https://sashapollatsek.com/employeefirst</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-26</lastmod>
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      <image:title>Employee First Is Human First - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1621558209209-AERE4I6ZE8HHEJAOIKXY/Frame+4.png</image:loc>
      <image:title>Employee First Is Human First - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1621547105368-EZLFSAEBW8BLH0BC6MI4/pandia-health_owler_20190815_191230_original-1.png</image:loc>
      <image:title>Employee First Is Human First - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1621291050602-O3CE7I5XXB2ZX9C7LERL/pandia+affinity+map%402x+%284%29.png</image:loc>
      <image:title>Employee First Is Human First - Who is the PCA? I conducted interviews to gain insight into who the patient care advocate is and what she has trouble with on the current CRM. I learned about her daily functions: speaking to patients, facilitating live chat support, completing intake forms, communicating with pharmacies, and processing payments.</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1621291157854-Q0BJEE4XR12XQ4XHEOSR/pandia+affinity+map%402x+%282%29.png</image:loc>
      <image:title>Employee First Is Human First - Empathy Mapping After conducting interviews I mapped the key insights with affinity and empathy mapping. Empathy mapping was particularly helpful in understanding what a workday as a PCA looked like. What I found was that the CRM requires a lot of memorization and scrolling up and down to find the information the Patient Care Advocate needs. I also found that efficiency was hard to achieve since the portal was changing rapidly and not necessarily making more sense with each iteration.</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Employee First Is Human First - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1621452535667-JY6SRYLSNXM26Q9UUJTW/Screen+Shot+2021-05-17+at+5.14.12+PM.png</image:loc>
      <image:title>Employee First Is Human First - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Employee First Is Human First - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Employee First Is Human First</image:title>
    </image:image>
    <image:image>
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      <image:title>Employee First Is Human First</image:title>
      <image:caption>Proposed Sitemap</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1621375696511-R9DDXKDNCY96NBURI490/01+Current+%26+Proposed+Sitemaps+%281%29.jpg</image:loc>
      <image:title>Employee First Is Human First - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1621374856399-JDVTON5V0ESUD7YEAPT2/Pandia+Sitemap%402x+%281%29.png</image:loc>
      <image:title>Employee First Is Human First</image:title>
      <image:caption>Current Sitemap</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1621452801710-C0H71ZW8EJ8AJFS7GK4I/4XFrame+52.png</image:loc>
      <image:title>Employee First Is Human First - Proposed Sidebar Global Navigation By consolidating the navigation and placing appropriate features into a global sidebar, the need for recall is decreased. Functions are clear and easy to learn.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1621370728606-J3JL1UP7IZBLSQYQ8ZRP/Frame+10.png</image:loc>
      <image:title>Employee First Is Human First - Current Search Bar</image:title>
      <image:caption>The current search bar has a long list of quick search buttons that take up a significant amount of screen real estate. It also contains the unconventionally and rarely used feature “repeat last search”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1621559782999-Q52T2U010A0Z4QTI56FA/Frame+12.png</image:loc>
      <image:title>Employee First Is Human First - Proposed Search Bar</image:title>
      <image:caption>The new search feature includes a quick search. It also includes an applied filters section so current search parameters are always visible. Lastly, we included a search bar recommendation query for simple sorting through filters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1621370516383-9AP4LZ9WKQJB5QJEJUH5/Frame+3green.png</image:loc>
      <image:title>Employee First Is Human First - Current “tabs” process</image:title>
      <image:caption>In order for Patient Care Advocates to accomplish tasks, they need to have multiple tabs open on their browsers at all times. This can bog down the system and decreases portal security by adding multiple points of contact to the server.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Employee First Is Human First - Proposed Tab System</image:title>
      <image:caption>By placing a tab process into the portal itself</image:caption>
    </image:image>
    <image:image>
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      <image:title>Employee First Is Human First - 5 distinct navigation elements</image:title>
      <image:caption>Navigation is a huge factor in the increase of time on task. The side chat (5) is an unused feature that is global and taking up valuable screen real estate on each page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1622050161384-39SYP26VM8ULN6X1AEVU/Screen+Shot+2021-05-26+at+11.59.51+AM.png</image:loc>
      <image:title>Employee First Is Human First - Notification System</image:title>
      <image:caption>A notification system was added to the global navigation features “SMS” and “Follow-Ups”. These alerts, shown in red, allow the Patient Care Advisor to see when they have new messages and action items without stopping their work. This directly impacts the heuristic of visibility of systems status.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Employee First Is Human First - Auto-populate</image:title>
      <image:caption>When using the search bar query recommendation. No longer is there a need to press search or anything else, once a BC Status is selected, the search results auto-populate.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sashapollatsek.com/wgsr</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1629148811525-XWT827IEASZ7RI8PG7LO/Animated+GIF-downsized_large.gif</image:loc>
      <image:title>Information Overload - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1621528708739-RIIMZ5VOZHKSIP7VV123/Mac+%26+Iphone+Screen+Mockup.png</image:loc>
      <image:title>Information Overload - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1622000585282-LAGFDQKA8EK3G9HN7YQT/WGSR+Affinitiy+Mapping%402x.png</image:loc>
      <image:title>Information Overload - User Interviews</image:title>
      <image:caption>The survey allowed us to find users who were actively searching for a dog, which made them key users to interview. We learned that some people didn’t feel they had enough info going into the adoption process. Interviews confirmed this and basically gave us a concept of who was looking for a dog and what they wanted a dog for. started defining a persona and started looking at the core of the problems, do users have enough information going into the adoption process and how can they have more?</image:caption>
    </image:image>
    <image:image>
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      <image:title>Information Overload - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1621998269968-HIBP0VXJ8OLXSEDGCKNX/Westside+German+Shepard+Presentation.pptx+%283%29.jpg</image:loc>
      <image:title>Information Overload - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1621981370974-OKRYZ6EP8B5HLCZIQIJB/giphy.gif</image:loc>
      <image:title>Information Overload - Meet the homepage</image:title>
      <image:caption>Endless Scroll of information reads more like a blog than a website. The use of many colors violates the heuristic of aesthetics &amp; minimalist design.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Information Overload - Social Media</image:title>
      <image:caption>On the current site, social media links are spread out in at least four different sections. Our users placed them all together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1622051147917-0C1Z5HXSQ1GOZ502FRRE/Screen+Shot+2021-05-26+at+12.45.23+PM.png</image:loc>
      <image:title>Information Overload - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1622129972539-UWT7CMYMY9PF9EX2PNNO/Screen+Shot+2021-05-27+at+10.33.53+AM.png</image:loc>
      <image:title>Information Overload - Donation Section</image:title>
      <image:caption>The numerous ways to donate were also placed together by users in the card sort.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1622129847839-BILG4I70HNUMXEIAAZBD/Screen+Shot+2021-05-27+at+10.35.20+AM.png</image:loc>
      <image:title>Information Overload - Shopping Section</image:title>
      <image:caption>Wishlists and ways to purchase merchandise were categorized together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1622050924717-LVC1NXF87KIU3U2DFS4A/Frame+16.png</image:loc>
      <image:title>Information Overload - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1622129756722-J5ZG2Z3098EH8N5H2WY9/Screen+Shot+2021-05-27+at+10.34.52+AM.png</image:loc>
      <image:title>Information Overload - Adoption Section</image:title>
      <image:caption>There was clear agreement in all of the adoption information being grouped together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1621998043388-ULH5IUP78XXS7QKIZEWJ/WGSR+Site+Map%402x+%282%29.png</image:loc>
      <image:title>Information Overload - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1622130679979-ZNUUY5ETDH2GVO5OJBZK/Frame+22.png</image:loc>
      <image:title>Information Overload - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1622130657569-2Z9TIA865RTS58J3DCF0/Frame+21.png</image:loc>
      <image:title>Information Overload - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1621997549311-2MPAJDNQS69URM0AO7XW/2XFrame+14.png</image:loc>
      <image:title>Information Overload - Make it stand out</image:title>
      <image:caption>The site map went from over 30 top-level navigation to seven first-level elements including a footer and the rest of the features being nested in secondary and tertiary navigation.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Information Overload - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1628795680964-ZCV1ZGH39865G5M2RROZ/Screen+Shot+2021-08-12+at+2.13.47+PM.png</image:loc>
      <image:title>Information Overload - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1628795659700-SQMMHHGW5JFOQS4IW44V/Screen+Shot+2021-08-12+at+2.13.39+PM.png</image:loc>
      <image:title>Information Overload - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1628794553369-K6M764PWQ9BHLDDABFLY/Frame+1.png</image:loc>
      <image:title>Information Overload - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609eadef8bcc7f31cfdd6fce/1622066409745-2TQZTJ9Z8YEZPKKVUNRZ/Frame+19.png</image:loc>
      <image:title>Information Overload</image:title>
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