Ok but…where are the dogs?
A redesign of a Westside German Shepherd Rescue’s adoption website
Role: UX Designer
Tools: Whimsical, Optimal Sort, Figma
Team: Sasha Rose Pollatsek, Moriayo Oduguwa, Erin Woo
Duration: 10 Day design sprint
About: Concept Project
The Problem: Westside German Shepherd Rescue of Los Angeles is a nonprofit no-kill shelter specializing in German Shepherds and larger breed dogs. Despite their amazing cause, they are facing challenges connecting with users online. Their current website contains a wealth of information that is getting in their users' way as they try to fulfill their main objectives. The users need to learn about and fall in love with their new dog.
Westside German Shepherd Rescue’s Current Landing Page
I started this project wondering who is my user and what do they need. As it turns out, they needed a lot less to do a lot more. What I mean is, sometimes the user doesn’t want or need every feature you can possibly imagine. They need a few features that get to the heart of their goals.
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